It’s a simple sugary-sweet romantic tale. An ad portraying two bottles of Coca-Cola Zero Sugar and orange Fanta that constantly meet and revive their love affair each time they’re reused into new containers.
Source : Coca-Cola Great Britain & Ireland Youtube
The bubbly conversation, pressed with puns about characteristically ordinary lifeless things “bottling it” (British for backing down) and getting “trolleyed” (intoxicated) together, is horrendously cutesy, and strains under the heaviness of its own ludicrous illustration.
This ad was aired in U.K. and Ireland not long ago and will be set to proceed in film theaters and via web-based networking media all through the late spring. Up until this point, it’s reeled in more than 894,000 hits on Youtube.
The one-minute cliche video is pretty creative as the whole in-stop motion is crafted from recycled plastic bottles which is sufficiently clever enough to convey the entire thing. The “Making-Of” video is potentially more captivating than the advertisement itself, including executives from Coke and Ogilvy Berlin. In the video, the organization’s claim that it’s intending to expand the measure of reused plastic in its bottles to 50 percent (by 2020) includes the fantasy, at minimum, of substance to the message.
Source : Coca-Cola Great Britain & Ireland Youtube
This brilliant clip likely makes a big appearance following an earlier manageability responsibility made in the midst of weight from environmental activists. Coca-Cola is one of the most current company that is incorporating digital to publicized their sustainability.
What is your say on this digital marketing act of Coca-Cola?
Looking forward to hear your thoughts in the comments below!
Featured Image credits : Gabriel Beltrone via Adweek
Rachel's Digitales 
Great post! I am impressed with Coca-Cola’s digital ad promoting sustainability. It makes consumers feel engaged by the bubbly conversation between the bottles in the ad. It is a great move for Coca-cola to maintain sustainability by encouraging people to recycle. Every recycled bottle matters, it will lead to a better environment and a better world for all of us.
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Thanks! I agree! Coca-Cola made a smart move as the world is moving towards being green and saving the environment. This is probably one of the reasons why Coca-Cola is able to stay in the market for such a long time. Their marketing strategies are always “on point”.
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Thank you for sharing this amazing ad in your amazing post 🙂 Coca cola did a great job in this ads. I like it that they put the ads and the making of the ads because to me, the ad itself is impressive. When I looked at the making of, I was more impressed bcs it all made of plastic. Although whenever I think of Coke, sugar comes to my mind, but this ad really capture my heart. It shows a big company like Coca cola do something to this environment which is through recycling.
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No worries! My pleasure! Yes I agree, it was a very smart move from Coca-Cola. As the world is moving towards being green and implementing environmental friendly acts, Coca-Cola sure did take advantage and use it to further impact consumers on their brand and even the organization.
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Interesting read! It’s nice to see bigger companies pushing towards better sustainability practices. I’m all for it.
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Thanks! Yeah it’s good to know one of the oldest and biggest drink manufacturer is taking into consideration of our environment and implementing it effectively.
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It’s truly amazing to see what companies are doing now to help clean up the environment. Coca-cola did a superb job on creating this environment friendly campaign ad as it clearly showcase the importance, many uses of recycled bottles and its focus to promote recycling for sustainability. Plus, as now Coca-cola paves the way leading and hoping other companies would follow up and take part in saving the environment as well.
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Yes it is truly amazing to see what Coca-Cola has done. They have set a great example for other companies to follow. Furthermore, this was a brilliant marketing strategy to further enhance its brand and showing their great understanding of consumer behaviours. There is no doubt how they have survived in the organization for so long.
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Great post! Its really interesting to see how Coca-cola is shifting to a more social friendly environment which could set up an good example for other companies as well. And through digital ad, it truly brings a lot of awareness among people if this becomes viral which can educate more people as well!
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Thanks! They were already adopting environmental friendly strategies but at a smaller scale. Now that they are implementing it at a larger scale, it is really comforting to know. Coca-Cola has truly paved a great pathway for other companies to follow suit. It was certainly a great move by Coca-Cola.
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Great post 🙂 I like it when companies advertise for a purpose, for a good reason, which might explain the popularity and success of the ad. Coca-Cola will definitely benefit from this campaign as well as raising environmental awareness for the public. Just so cute and effective!
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Thank you! Yes it is personally quite comforting knowing that Coca-Cola has set this as their objective. The creativeness of the ad was simple yet amusing. Coca-Cola has definitely done a great job in marketing this and has set a great example for other companies as it is one of the first companies who have done so in such a large scale.
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Great post! It is nice to see companies especially leading companies such as Coca-Cola, to take the first step towards creating a sustainable environment. It is definitely smart of them to showcase both the ads and the making of the ads through digital methods. This is because this allows them to reach to a wider audience. Also, by allowing customers to watch behind the scene, customers can connect to the brand in a deeper level while at the same time customers will feels more relatable to the ads in a more personal way. Hence, this will increase customers’ incentives into creating a sustainable environment too.
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Thanks! Totally agree with what you have said. This is no wonder Coca-Cola is able to maintain their position in the industry for such a long time. All their marketing strategies has always been “on point” such as their Happiness Campaign. They truly understand customer’s behaviours.
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I definitely agree that the making-of video is even cooler than the actual ad – and makes you appreciate the advertisement even more 🙂 Thanks for sharing! I think it is really important for Coca-Cola to show that they can really be socially responsible and do some good things for the world – especially as a huge , wealthy brand with products that aren’t particularly great for us to start off with. It’s so great that they managed to do it in such a creative and sweet way 🙂
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Thanks for the comment! I was amused with the Making-of video as well. It really captured consumer’s behaviours and how they act upon it. It was definitely a great move by Coca-Cola, helping pave a good example for other companies to follow suit. I find Coca-Cola has always implemented great marketing strategies to better enhance their brand. This is no wonder they can hold their position in its industry.
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Great post! I watched both videos and I really enjoyed the content and messages they were communicating to us consumers. As such a huge brand, Coca Cola stepping up to become more socially responsible to the public’s eye is a great and important move. The brand rep will definitely benefit from this marketing as will their customers and the world. Short, sweet and informative!
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Thanks! It truly is impressive what Coca-Cola has done and will about to implement. They have definitely set a great example for other companies and enhanced their brand positioning in the industry as well as their competitiveness. It is nice to know that Coca-Cola is doing its part to give back to the environment.
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Great post by the way! 🙂 They’ve done it again! I think this is such an engaging way for Coca Cola to advertise their brand! And i would definitely remember this for quite some time, which just eccentuates how their marketing never fails to be effective! Having such a big company spread such an important message is really heart warming and I think more companies should do it too!
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Thank you! Coca-Cola never fails too impress us such as their Happiness Campaign. They are always very creative in their marketing strategies and actually understand consumer behaviour well. Most of their ads engages with customers well. It was definitely a great initiative and move by Coca-Cola.
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I believe this is what separates Coca Cola from many other soft drink brands. they never fail to advertise their new marketing offerings in a unique and cheesy way that is surely guaranteed to gain the liking and affection of consumes towards the brand
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Yes I totally agree. This is probably the reason why they manage to hold their position in the market up till now. They’re campaigns and ads are also so “on point” such as their Happiness Campaign and the Drinkable Shazam Campaign as well.
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Such a cool ad! I think what works about it is that it’s just so uniquely British. The great thing about digital media is that we get to experience it as well, even on the other side of the world 🙂
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Yes it was definitely a pleasure knowing Coca-Cola’s implementation to help go green. Digital marketing has brought consumers all over the world to be more reachable to the contents.
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A very romantic that catches people’s attention that relates romance to environment. Really enjoyed the video and grateful that Coca-cola company did an ad promoting the action of recycling in the same time promoting their products. The topic about environment has been going on for years and years now and i am pretty sure everyone of us are well aware of the condition of our earth is but not committed to rescuing it. I think it is a great ad that reminds people to love the environment and remember to recycle whenever they buy a drink from Coca-Cola.
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Yeah it was really creative of them. It’s no wonder they could survive in the industry till now! It also shows their effort to save the environment. WIth such a big company acting up like this, it will for sure put other company’s on edge.
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