Most prized possession of marketers are the data they have collected. It is now the quality of data and not… Read more Location-based Marketing with a hint of Snapchat
More tools on Youtube! Yay!
Youtube will be having 4 new tools just for advertisers, announced Google. It promises to be more attention seeking! With… Read more More tools on Youtube! Yay!
Eye-tracking research
Let’s begin with a 2 minute short video of some insights into eye tracking studies! Enjoy! Video Source : Tobii… Read more Eye-tracking research
4 key metrics of mobile marketing
Those were times when we said mobile is the future of marketing, well, we are already there. There’s a bunch… Read more 4 key metrics of mobile marketing
Instagram Story Major Ad Upgrades
Just recently, Facebook has announced that they will be giving advertisers on Instagram more flexibility in ads on their stories.… Read more Instagram Story Major Ad Upgrades
Unethical SEO dying?
The search of SEO dying frequently has indicated there are still a large part of marketers who do not fully… Read more Unethical SEO dying?
Back to the old times?
This article mentioned how traditionally there are two types of advertising which are interruptive and in-content. When it comes to… Read more Back to the old times?
Influencer Marketing ; the new cool kid on the block
You most likely know that word-of-mouth is one of the most irreplaceable form of marketing there is. It has been… Read more Influencer Marketing ; the new cool kid on the block
Coca-Cola’s Recyclable Love Story
It’s a simple sugary-sweet romantic tale. An ad portraying two bottles of Coca-Cola Zero Sugar and orange Fanta that constantly… Read more Coca-Cola’s Recyclable Love Story
Facebook’s “Watch” a TV Clone
Hey guess what, Facebook just announced that there will be a new tab, “Watch” as a video hub for shows. Are… Read more Facebook’s “Watch” a TV Clone